Examples of Work and Results: 3 Case Studies
Example
1
SEO Management for eCommerce site
2018
I was approached in mid 2017 by a company based in the USA who was having trouble increasing traffic and conversions.
Despite being a well known brand in their industry, they were finding it tough to make the eCommerce store profitable.
Tasks
- Technical audit
- Consult with website owner on how to efficiently implement fixes
- Content audit to identify weak and poorly performing content, create plan to improve, consolidate, redirect content
- Improve product descriptions to be more extensive, with better keyword choice
- All on-page SEO
- Improve internal architecture
- Create new industry leading pages
- outreach based linkbuilding
Results
- Duration: 12 months, ongoing
- Increase in 30 day organic users: 300.78% - 4,621 vs 1,153
- Increase in total 30 day organic sessions: 225.67% - 5,328 vs 1,636
The image above is solid evidence that making continuous improvements to a site pays off long term.
Each speech bubble corresponds with a significant Google algorithm update.
Many sites lose traffic and rankings after a Google update, but by focusing on user experience and quality of content, I am able to achieve sustained positive results that get better with time.
Example
2
SEO and linkbuilding for affiliate site
2017
The client owns an already successful affiliate site, generating income through digital product recommendations. His aim was to get past the 200,000 monthly sessions mark.
Tasks
- Full site audit - uncovered multiple issues that could be preventing content from ranking
- Assist dev team in fixing issues
- Analyse landing page to identify weakness and opportunities
- Create detailed brief for writer
- Outreach based linkbuilding
Results
- Duration: 3 months
- New backlinks: >60
- Increase in 30 day organic sessions, money page: 377% - 4,901 vs 23,378
- Increase in 30 day organic sessions, whole site: 41.12% - 314,252 vs 222,686
Organic traffic to landing page before and after
Whole site organic traffic before and after
Example
3
Lost rankings recovery
2018
Website owner came to me in June because he'd been losing traffic every month since November last year on his eCommerce site, which was down 40% compared to one year before. The company is a well known brand from the UK.
Tasks
- Technical audit that discovered thousands of errors hidden in the code that were making it impossible to navigate to certain pages.
- Consult with website owner on how to efficiently implement fixes.
Results
- Duration: 10 weeks
- Increase in 30 day organic sessions: 52.13% - 92,481 vs 60,792
Whole site organic traffic before and after
How to get started
Send me an email with the URL of your website, and let me know what your main challenges have been in the past months, along any other details you think will be useful.