Examples of Work and Results: 3 Case Studies

Example

1

SEO and linkbuilding for affiliate site

2017

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The client owns an already successful affiliate site, generating income through digital product recommendations. His aim was to get past the 200,000 monthly sessions mark.

Tasks

  • Full site audit - uncovered multiple issues that could be preventing content from ranking
  • Assist dev team in fixing issues
  • Analyse landing page to identify weakness and opportunities
  • Create detailed brief for writer
  • Outreach based linkbuilding

Results

  • Duration: 3 months
  • New backlinks: >60
  • Increase in 30 day organic sessions, money page: 377% - 4,901 vs 23,378
  • Increase in 30 day organic sessions, whole site: 41.12% - 314,252 vs 222,686
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Organic traffic to landing page before and after

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Whole site organic traffic before and after

Example

2

Lost rankings recovery

2018

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Website owner came to me in June because he'd been losing traffic every month since November last year on his eCommerce site, which was down 40% compared to one year before. The company is a well known brand from the UK.

Tasks

  • Technical audit that discovered thousands of errors hidden in the code that were making it impossible to navigate to certain pages.
  • Consult with website owner on how to efficiently implement fixes.

Results

  • Duration: 10 weeks
  • Increase in 30 day organic sessions: 43.56% - 90,786 vs 63,238
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Whole site organic traffic before and after

Example

3

SEO Management for eCommerce site

2018

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I was approached in mid 2017 by an company based in the USA who was having trouble increasing traffic and conversions.

Despite being a well known brand in their industry, they were finding it tough to make the eCommerce store profitable.

Tasks

  • Technical audit
  • Consult with website owner on how to efficiently implement fixes
  • Content audit to identify weak and poorly performing content, create plan to improve, consolidate, redirect content
  • Improve product descriptions to be more extensive, with better keyword choice
  • All on-page SEO
  • Improve internal architecture
  • Create new industry leading pages
  • outreach based linkbuilding

Results

  • Duration: 12 months
  • Increase in 30 day organic sessions: 107.14% - 2,916 vs 1,216
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Whole site organic traffic before and after