Analysis and Reporting
Understand your visitors with custom analytics and highly detailed reporting
Technical SEO is the foundations on which we can build a successful campaign.
Correct technical configuration is vital if you want traffic from Google, and there are several aspects to consider.
In this stage we focus on making the website easy for search engines to crawl and index, quick to load for visitors, secure, and mobile friendly.
Most of my clients see immediate results in terms of increased organic traffic and rankings after I implement technical fixes.
Having a properly set up Google Analytics account helps you understand where your website visitors are coming from, what they're doing on your site, and most importantly, which areas of the site need improving.
What should we be tracking?
We can set up goals to track the important aspects of your site, such as:
- eCommerce performance
- Affiliate clicks
- Page interactions
- Scroll depth
- Contact form submission
- and many more
Search Console shows us data about what people are searching for to find your site, and how your pages are performing in search results.
Formerly known as Webmaster Tools, Search Console is a goldmine of information and opportunities for keyword optimisation. The tools and resources in Search Console allow us to not only track the performance of your site, but also identify and respond to crawl errors using data provided straight from Google.
If you haven't already set up Search Console, it only takes around 3 minutes, and is one of the best SEO tools out there, and it's free!
I use a variety of tools to track all the keywords your website is ranking for, and in where each page ranks for those keywords.
Your reports are not limited to the top 10, 25, or even 100 keywords. I can track literally thousands of keywords, and provide detailed analysis of positions, taking into account actual traffic coming to your website for those terms, and click-through-rate from Google.
Whilst keywords aren't my favourite way to track a campaign's success - I prefer actual traffic to important pages and revenue - they are an important indicator of how your site is performing against your competitors'.
Each month I provide you with a detailed report that covers everything you need to understand in great depth not just your website's performance, but also which actions I took to get those results and how I plan to build on them in subsequent months.
- The month's activities
- Analysis of website traffic
- Indexing and performance in Google search results
- Keyword tracking
- Crawl results - any new issues in any area of the site
- Plan for the next month