Carefully crafted, expert level content is what sets you above the rest
For years SEO professionals have known that the way to get above the top competitors is to create high quality content that people want to read.
But what if you already have content that's not performing?
How can you create content that will transform your website traffic?
I perform two main content services:
Renewing and improving your old content, and creating Power Pages.
Renewing your content
I work with a lot of companies that have plenty of content on their websites, but just aren't getting the visitor numbers to show for it.
They have an FAQ section, helpful guides, and tips for getting the most out of their product or service.
In fact, some have hundreds of posts, but they just don't get read.
So what's going on?
In order to get to the top of Google results, you don't just need content, but content that specifically helps an area of your business.
In order to get your already existing content to perform better, I create a content audit that details important information such as titles, word-counts, keywords, rankings, traffic, and search performance.
I then further analyse the poorly performing pages to find pages that have a low word count and are connected by topic.
These can often be combined to produce long-form content such as guides that tend to do much better in search results.
Those that can't be saved are discarded.
Finally I redirect the old URLs to new ones, slimming down the website and getting rid of the fluff, so only the highest quality content survives.
This is a tried and tested method that I've used many times and always see a jump in traffic soon after.
Up until now, we've been making adjustments to your existing website and content to prepare it for SEO success.
I'm 100% sure that you will have seen some improvement in traffic in traffic already, but now is where we really get down to business.
Over the past six years, I've spent a large portion of my time studying the types of content that tend to do well from an SEO perspective. I bought Brian Dean's SEO That Works course, studied it, and used his lessons to produce world class content that has brought literally millions of visitors to clients' websites.
I've come to the understanding that there are certain types of content that can have an incredibly powerful impact on your website's search positions and overall organic traffic.
These pages are known as Power-Pages.
Power-Pages are advanced pieces of long-form content tailored towards people in your industry who are likely to share, link to, and mention them.
They have to look great, have extremely high quality information that isn't available elsewhere, be highly shareable, and solve a specific problem by being an accurate and comprehensive resource.
Put simply, Power-Pages are world class content that stand out among readers and other website owners.
They work on so many levels:
- Google loves longer content.
- You can get plenty of keywords and variations in there without a hint of stuffing.
- Long content increases time on page.
- Power-Pages are easy(ish) to build high quality backlinks to.
- They never go out of date.
There are many processes that go into creating a Power-Page, with each serving a specific purpose to maximise the impact when it's published.
I'm always happy to talk about my processes, so shoot me an email if there are any details you'd like to know.
By now your website has been fully optimised: All the technical issues have been dealt with, we have detailed analysis available, on-page is perfect, and you have world-class content.
So it's time to sit back and watch the visitors roll in, right?
What good is that content if we're not promoting it?
I use comprehensive systems and processes to get your content in front of the people who matter. The people who have the power to spread your content far and wide and dramatically improve your rankings.
These are thought-leaders in your industry who can place a link to you Power-Page on their website.
Promotion and Linkbuilding