Get each page working as it should
On-page SEO is about optimising individual pages on your site to make sure they follow the correct standards for SEO, and provide a great user experience.
I see on-page SEO as the second of two 'tickets to entry' as far as an SEO campaign goes, the first being technical optimisation.
The reason I say this is because the two of them won't necessarily make your website rank for a highly competitive keyword or bring in loads of traffic, but they absolutely must be carried out correctly in order to gain big wins from content and linkbuilding.
All the on-page issues across the site will be identified in the initial audit, and will be taken care of quickly and efficiently.
Common on-page issues
Thankfully we've moved way past keyword density as an important metric for on-page SEO. Nowadays the important factors are how the page is set up, and how it affects the user.
Generally speaking: Good user experience + easy crawling = good on-page SEO
But what can we do about it?
There are issues that I find again and again when onboarding a new client:
- Incorrect use of headings
- Duplicate meta descriptions
- large images being scaled in CSS
- Images without alt-tags
- Broken links
I take care of all on-page issues early on in the project so we can focus on where the real money is - content and linkbuilding.
So that's on-page SEO?
That's it, in a nutshell. On-page really isn't that complicated, but can be time consuming when the audit identifies thousands of issues that each need to be addressed one-by-one!
As I mentioned, on-page SEO is just one ticket to entry for SEO. If you really want to go after the big money keywords, keep reading.
You may have noticed I haven't spoken about the actual words on the page. That's because they're so important to SEO success that they deserve their own page, all about content.
Content - separating the winners from the losers